Public Relations
Focusing right and wrong rather than legal and illegal
Ethics are the standard of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rot
to deter wrongdoing and to promote:
(1) Honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships;
(2) Full, fair, accurate, timely and understandable disclosure in reports
and documents that the Company files with or submits tothe Securities and
Exchange Commission and in other publiccommunications
1. Identify the facility
Modern football stadium opened in 2005
Full changing color outside
Name
FIFA World cup Stadium Munich
(During 2006 FIFA World Cup)
Rights to name the stadium for 30 years
Allianz
Leading Financial services providers worldwide
Sponsor Allianz arena& FC Bayern Munich
Official Name
UEFA(Union of European Football Associations)
‘FIFA World Cup St
to Korea and opened the first store near Ewha women’s Univ. in 1999, Korean hierarchical culture was stronger than now. There were much less multinational companies at that time and most of companies had very strict culture. It was natural that the workforce atmosphere was very different from its home country. Because Starbucks wanted Korean employees tocommunicate with customers freely and wi
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way tocommunicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
to all generation. From now on, let us see the all process of transaction, service factors and improvement factors.
3. Service factors
Pre-Transaction Service
1) Safe Log-in Service - General public certificate Log-in
Nowadays, concerning about personal information management is growing in community and incidents which is related to leak out the customer information is increasing. Be
the relationship of sovereign and subject was from father and son relationship. To maintain large family, it emphasized community spirit which stabilized the fundamentals of the idea. Country also realized the importance and encouraged the spirit. Political ideology of Confucianism doesn’t depend on power, but on public sentiment and reformation of thepublic through virtue. This is called ‘r
the viewers and efficiently promote the products.
Secondly, Use 'one-stop purchase' strategy during the program. One of the strengths of TiVo system is that users can interact with it. Users can communicate with TiVo with fast-forward, pause, thumbs-up functions, etc, and TiVo provides service to users' preference. Advertisers can take advantage of this aspect. For example, advertisers can use
the teens tothe twenties, and from the forties tothe fifties.
b. Targeting
For targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for t
the World Food Plan (WFP). UPS is a competitor of FedEx in the environment CSR sector as well. There has been a comparison between UPS and FedEx by a power blogger called Marc Gunther. According to him, FedEx and UPS are both trying to increase public awareness that their companies are taking care of the environment. UPS has launched environmental CSR programs in Korea in 2006, and in 2008, it is